11/28/2000: S3 it moves back (temporarily?) of the battle for the reign 3D
NVIDIA took very seriously to go bust to 3dfx of the reign of the accelerating ones 3D, obtaining it immediately after the appearance of his family of chips GeForce. ATI, very far of leaving this battle, has made be respected thanks to the appearance of his chip RADEON. Now, with the future throwings of the RAMPAGE (of 3dfx) and the NV20 (of NVIDIA), the battle will be even harder and competitive...
With this panorama, and after the relative defeat of the S3 Savage 2000, S3 a "sabbatical" year takes and it is restructured. On the one hand S3 it happens to be called SONICblue and the division of graphs of S3 will concentrate on the development of chips graphs integrated to the basic badges, especially in collaboration with ROUTE; such is the case of the future chipset with integrated video ROUTE KM133 for mikes AMD.
S3, therefore, it leaves momentarily the battle "sand"... but it can that only momentarily, as there affirms Paul Ayscough, vice-president of marketing of S3: "we hope to return in 12 ó 18 months with something fresh and surprising".
Nevertheless, S3 (from now on SONICblue) will not have it easy graphs integrated to the badges do a hollow to themselves in the manufacture of chips, after the recent announcements regarding NVIDIA and ATI. What is clear is that he will need the unconditional ROUTE support, and just in case it will diversify towards other products like breeding animals of MP3, PDAs, devices of communications...
More information in:
NVIDIA enters on the chipsets market
ATI presents in society the new chipset S1-370 TL
News written for: Ody